What Skills do You Need to Be a Fashion Industry Manager?

The fashion industry continues to grow beyond the expectations of experts. It seems that there is no end to consumers’ hunger for new fashion products and the trends keep changing every year. As a result, it’s no wonder that people are turning to the industry in search of employment. 

While a lot of people associate the fashion industry with designers and glamorous models, there’s far more to it than that. A lot of work behind the scenes goes into supporting the giant that is the fashion industry. 

For those looking to make a success of a career as a manager in the fashion industry, these are the skills you need: 

  1. Communication skills

The fashion industry is centered around people. It involves people right from the conception of the product right to the end-user. A manager who cannot communicate well with others will find themselves at a disadvantage in the fashion industry. 

A manager must fulfill a particular function in the organization. People work under the manager, doing different tasks that accomplish this. For example, a financial manager has bookkeepers and accountants working under them. 

A manager must be able to communicate with employees. It goes beyond being able to speak the same language. This can be a challenge alone as most huge fashion companies have bases in countries around the world. However, a manager needs to have the communication skills to tell employees what is expected and give them feedback afterward. 

  1. Planning skills 

The fashion shows we see on TV seem to have been so effortlessly put together. The truth is that they require a lot of planning. Managers are put in charge of various projects, which they must see through from beginning to end. 

For Project Management Professional certification, candidates write a certified exam which demonstrates their project management skills. PMP exam prep provides sample questions they should expect. 

Planning requires a lot of detailed information. This ranges from budgets to timelines and task breakdowns. Milestones are set with deadlines, and they must be adhered to for the project to proceed. 

The manager oversees all these processes to make sure the project is successful. Managers should be able to see the big picture when it comes to project planning and then be able to break it down into manageable chunks. 

  1. Time management and problem-solving skills

The fashion industry is time-sensitive. If there are too many delays, the end-product will go out of fashion. This can mean multi-million-dollar losses for the company. 

The manager will encounter obstacles and challenges that threaten their progress as they work toward meeting their goals. A good manager can identify the problem, define potential solutions, and choose the best one. 

An even better manager can troubleshoot potential problems and solve them before they even occur. This saves time and money, which is essential for the industry’s growth. 

  1. Leading skills

Given the fast-paced environment in the fashion industry, any manager worth their salt needs to have leadership skills. With dozens, or even hundreds, of people working under them, the manager needs to steer the ship. This means inspiring the confidence of others. 

A good manager knows what the task requires and how to get the people working under them to work as a unit. It requires the manager to set goals for employees and monitor their achievement. 

A manager must also be able to mentor and coach employees to help them reach their full potential. Giving feedback is another vital component of leadership. There are times the manager must provide employees with negative feedback. Being able to do so directly yet diplomatically defines a manager as a leader.

Dealing With Cold-Weather Workouts

Unless you’re lucky enough to live in a tropical climate, you’ll most likely find yourself faced with the prospect of exercising in the cold at some point. Maybe you don’t have access to an indoor gym, or you prefer getting your fitness on in the fresh (albeit frosty) air. Either way, there’s no reason to let frigid temperatures freeze your progress toward your goals. Whether your activity of choice is running, walking, biking or hiking, there’s no reason you can’t enjoy the great outdoors all year round—with some modifications, of course.

Dr. Tim Miller, director of the endurance medicine program at The Ohio State University Wexner Medical Center, works with Olympians and other elite athletes who train and compete in sub-zero weather. Using his smart strategy recommendations, you’ll learn how to properly warm up and stay safe no matter how low the temperatures dip outside.

The Importance of the Warmup

Whether it’s 90 or nine degrees, never underestimate the importance of the warmup. Taking a few moments to prep your body for activity helps to increase the flow of blood, oxygen and nutrients to the muscles, giving them the energy they need for the demands you’re about to place upon them. A proper warmup prepares the heart for exertion, allowing the blood pressure to rise gradually instead of spiking. It also helps to prevent injury to the tissues and joints, among other bodily benefits.

Add cold weather to the mix and Dr. Miller says the warmup becomes even more essential. “Cold temperatures lead to tight muscles and stiff joints, which put soft tissues, particularly the tendons, at higher risk for strains and tears,” he says. He adds that it’s especially important for athletes with exercise-induced bronchospasm (EIB), also known as exercise-induced asthma, to do a slow and comprehensive warmup. “Cold temperatures put athletes with reactive airway disease at an increased risk for triggering coughing from bronchospasm.”

When warming up, try to engage in a few minutes of the same type of activity you’ll be doing during the main event, but at a lower and slower intensity. For example, if your goal is to jog five miles, start out at a brisk walk or easy jog before going all out. It’s also a good idea to perform a few stretches to loosen up cold muscles.

Tips and Tricks for Exercising in the Cold

  • Layer up. There’s a reason this age-old advice to layer up keeps popping up: It works. dressing in thin, breathable layers is key to any successful cold-weather workout. “It is important to have all skin and appendages covered when going out to train in the cold, but the layers should not have you feeling overly warm or hot when you leave your house,” he says. “If you are going out for a run, your body will heat up and likely be sweating within just a few minutes, even if the temperature is below freezing.” As your body temperature rises, you can peel off external layers. Consider wearing a small sports backpack or cinch sack so you can stow articles of clothing as you shed them.
  • Use the wind to your advantage. If you’re headed outside for a chilly run, running into the wind at the beginning and then with the wind at your back on the way home. This allows you to minimize the amount of moisture (sweat) against your body, which helps to keep your body temperature from dropping. As a bonus, having the wind behind you provides a boost during the last portion of your run or workout, when your energy may be dwindling.
  • Be patient. Your first frigid fitness sessions may have you dreaming of a warm blanket and roaring fire, but they’ll likely become more bearable as you get used to the frosty temps.
  • Stay hydrated. Water is probably the last thing on your mind when you’re shivering your way through a snowy 5K, but experts agree that it’s still important to drink up in cold temperatures. Even if you don’t feel hot and sweaty, you’re still losing fluids that need to be replenished.

Is it Ever Too Cold to Exercise Outside?

Even with all of the proper precautions and preparations, is there ever a time when it’s ill-advised—or downright dangerous—to head outdoors for a wintry workout? As long as the body is allowed time to acclimate to cold weather and proper clothing is worn to cover all skin and appendages, there is no specific temperature that is too cold for training.

That said, as temperatures drop closer to zero, the risk of frostbite goes up significantly when the skin is exposed for more than just a few minutes.

Additionally, there is an increased risk of falls and ankle injuries, such as sprains and fractures, when ice is on the ground. Caution with your footing is a must, and depending on the terrain in which you are training, devices like crampons can make a big difference in getting traction in snow and ice.

After your cold-weather workout, get inside to warmer temperatures as quickly as possible. Ideally, you should change into warm, dry clothes right away to prevent hypothermia and to decrease the risk of skin chafing.

Can the IRS Take My House for Not Paying Income Taxes?

If you’ve spent sleepless nights wondering about your outstanding income taxes and whether you could lose your home, there’s good news and bad news. If you haven’t been able to remain in good standing with the IRS, ownership of your home may come under threat.

That’s because the IRS is entitled to get a lien on your home if you don’t pay your federal taxes. However, this is seldom a route that the IRS chooses to go when resolving outstanding tax balances.

What is a federal income tax lien?

When you don’t settle your annual tax bill, the IRS can apply for and get a federal lien that attaches to your property. This includes real estate, financial, and other tangible assets.

Before applying for such a lien, the IRS assesses your liability and informs you of your outstanding balance and the payment due date. If you fail to pay the debt, which includes back taxes, interests, penalties, and costs in full, the IRS goes ahead with the lien.

Consequences of a federal tax lien

With the lien in place, the IRS could insist on foreclosure. However, this is rarely the case. Before opting for foreclosure, the IRS will assess whether there is sufficient equity in the house to cover the mortgage and the outstanding tax bill. 

Additionally, the IRS is hesitant to foreclose on a property and kick people out of their homes. The optics in the media don’t reflect well on the IRS and the entire federal government, which aims to treat citizens with dignity and offer them tax relief where possible. 

Consequently, once the IRS has the lien on your home, it remains in place until you sell or refinance your home. Once that happens, the IRS will claim the money it is owed. If you find out the IRS intends to place a lien on your home, it is best to consult a specialist at Tax Fortress who can represent your interests and avoid the lien.

Future implications of a federal tax lien

If you sell your home, the federal tax lien is paid to the IRS out of the proceeds of the sale. The same applies to if you refinance your home. However, there are opportunities to request a deferment from the IRS on applying the lien, provided you meet specific criteria.

The federal lien remains in place even if your mortgage lender decides to foreclose on the property. However, the recovery of the mortgage comes first, and the IRS can claim from the remaining funds.

What to do about a federal tax lien

To avoid a federal tax lien on your home, you should pay your taxes each year. However, for some people, this is just not possible. But it’s not the end of the road for you if this is the case. Upon receipt of the IRS notification about the lien, you become entitled to a collection due process hearing.

This is your chance to explain your side of the story and demonstrate that you haven’t paid your taxes because you were unable to, not because you’re avoiding them. It is also an opportunity for you to negotiate with the IRS. 

The IRS is usually receptive to negotiated installment agreement plans that allow you to pay your taxes off over a longer time. You can also try the offer in compromise option when the IRS permits you to settle the bill for a lesser amount. During the hearing, you can also discuss other options with the IRS that allow you to pay off your taxes and avoid losing your home.

Does Too Much Screen Time Cause Depression in Kids?

The distraction of spending time on smartphones or tablets and in front of the TV means there is less time for other important activities, such as interacting with the family, doing physical exercise, or spending face-to-face time with peers. 

The relationship between depression and too much screen time is something researchers have been studying and although there seems to be a link, establishing a direct causal link is difficult because depression has many different causes. 

What researchers have discovered

Recent research is finding that more hours of screen time are associated with lower wellbeing in kids between the ages of two and 17. Researchers have seen how, after spending only an hour of screen time a day, kids seem to show less curiosity and emotional stability. 

Frequent television viewing and media use amongst teenagers is linked to depression, according to a study of adolescents by researchers at the University of Montreal. It is interesting that the study didn’t find increases in depressive symptoms with increased video gaming and computer use. This is possibly because of the interactive nature of these platforms and that they are less likely to make teenagers compare themselves with others. 

What can you do as parents?

As parents, you can limit the time your kids spend online. You need to know about the apps and websites they are using and what information they’re accessing. For instance, you can install the free Spy Phone app on a kid’s phone to monitor their contacts, see who they’re conversing with and keep track of their activities. 

Screen time shouldn’t be alone time

Choosing to watch TV rather than interacting with others can cause loneliness, which can eventually lead to depression. It is often much easier to passively watch a screen than to have to face the challenge of interacting with other people. 

Without the necessary social interactions, kids can grow up not really knowing how to communicate well or relate to others. As a parent, you can engage with your kids while they’re using screens. You can even play video games with them. Making it more social gives you the opportunity to discuss content with them. 

Listen to your kids and help them to develop discernment

TV can be unrealistic in its portrayal of life and comparing that to real-life can cause problems. Kids may develop problems with their appearance and be disappointed when real life doesn’t live up to what they see on TV. 

Social media also offers plenty of images that portray the best sides of people’s lives. Kids may feel their lives suck in comparison to the extent that it can really affect their mental health. 

On the other hand, the amount of content they’re exposed to on screens related to crime, death and violence may negatively skew their view of the world. If you show an interest in the digital content, they’re viewing and ask them how it makes them feel, you can help them to develop more discernment. 

Find a balance

Games are very compelling for kids and they would often rather play games than do anything else. Anyone who can’t do without something is addicted to it and when you try to stop your kids from playing games or limit the time they play them, they are not likely to meekly submit. 

Kids can often use playing games as a way to avoid dealing with the challenges of family relationships and other problems. Gaming disorder is now recognized by the World Health Organization. As a parent, you can set a good example for your kids and teach them about the importance of having a balance. 

Five Perfect Work from Home Outfits for a Stylish, Comfortable Look

Working from home became a reality for thousands of people at the beginning of this year during various lockdowns implemented to curb the spread of the coronavirus. They joined a group of others who have been doing it for years.

What all of them can agree on is that staying in your pajamas while you work might sound like a good idea, it isn’t a productive one. 

Additionally, given the technology that means you don’t have to be alone just because you’re working from home, you need to be dressed for work. An online search of Zoom call fails will make the reasons for this clear.

If you’re looking for outfit ideas that offer comfort and style, here are some ideas.

Comfort day

You need a go-to outfit that’s easy to put together for those mornings when you’re running a little late for the ‘office’ because you’ve overslept or been working out. Enter leggings, arguably one of the most versatile wardrobe items any woman can own. 

Leggings are comfortable and give you room for movement, especially if you plan on working curled up on the couch. Paired with an oversized T-shirt or cardigan, you can wear sneakers with leggings or opt for a flat sandal during warmer months.

Errand day

If you’re also getting the kids to and from school or you need to do some shopping in addition to working from home, consider classic jeans with a light sweater. Add to the outfit with embroidered sneakers or a sandal with a comfortable heel.

In warmer weather, switch out the sweater and replace it with a simple yet elegant blouse. The lighter fabric is more breathable and cooler to wear. Tribal Fashion has a range of blouses that goes from casual to formal, and their offering is bound to have something to suit your needs.

Video call day

If you know you’re going to spend a lot of time interacting with colleagues and clients online during video conferences, it’s worthwhile to dress the part. You don’t need to go as far as a power suit, but you should dress a little more formally and accessorize with some stylish jewelry. 

Consider a pair of tailored black pants and a wrap top that is both attractive and figure-flattering. There’s no need to clunk around in heels all day, though, since you’ll be doing a lot of sitting, so pair the outfit with a pair of flat black pumps.

Cabin fever day

It’s normal to look at your wardrobe full of work outfits and long for the days that you would leave the house wearing them. And there are only so many days on which you can wear pants. Every now and then, it’s time to change things up a bit.

A comfortable knee-length monotone sweater dress or skirt with a simple blouse will make you feel slightly more like yourself. There’s no need to put on dressy shoes unless you’re going out, in which case choose a pretty pair of strappy sandals.

Pamper day

If you find yourself staring at your clothes and thinking that you want to feel pretty without wearing too much glitz or fluff, you’re not alone. Scan your wardrobe for a favorite item that makes you feel good about yourself but also offers comfort for the day ahead.

It could be a floral dress or a lacy sweater, depending on your taste. Sometimes, you simply need to get dressed up even with nowhere to go. Treat yourself to some extra pampering on these days, even if it’s just some romantic perfume.

5 Common Causes of Polluted Indoor Air

Pollution is a problem many of us think exists outside our homes rather than inside. In fact, inside air can be more polluted than outside air. Household products you’re using every day could contain toxic contaminants. 

The U.S. Environmental Protection Agency (EPA) advises that even one exposure to bad indoor air pollution can cause symptoms like headaches, nausea and dizziness. Small particles can easily get into your lungs and even go into your bloodstream. 

You are able to stop many pollutants from floating around your home simply by changing your air conditioning filters every 30-90 days and more often if you suffer from allergies. 

5 Star Repair services offer AC repair in Houston, and have highly trained service technicians who will use the latest digital tools to check whether your HVAC system is working efficiently. Here are five causes of polluted indoor air and some solutions to reduce the problem. 

  1. Cleaning products

Many cleaning products can irritate the throat and eyes as well as causing other health problems. Bleach and ammonia are two harmful ingredients found in many household cleaners. 

Some of them release dangerous, volatile organic compounds (VOCs) that can cause headaches, allergic reactions and chronic respiratory issues. Detergents and dishwashing liquids, furniture and floor polish, oven cleaners as well as carpet and rug cleaners are some of the offenders. 

There are many alternatives to products containing harmful chemicals that you can use to clean your home efficiently. Products containing baking soda, lemon, or vinegar are some commonly used alternatives. 

  1. Aerosol sprays

Some products you use in your home don’t only pollute your household air but also contribute to outside pollution because they contain VOCs. You should avoid using aerosol sprays whenever possible. Air fresheners can send formaldehyde and other VOCs not only into the air but onto surfaces throughout your home. 

In fact, some of them emit over 100 different chemicals which can trigger migraines, allergy attacks and breathing issues. Try using natural herbs such as basil, mint, lavender or rosemary instead to fill your home with a sweet-smelling aroma. 

  1. Paint

Interior wall paints are a recognized source of VOCs. When indoor paint is drying, indoor VOC levels are far higher than outside levels and VOC emission can continue for some time after application. The actual chemicals released by paint will depend on the chemical formulation. 

To minimize the health risks, you can choose low-VOC paints and keep windows open while painting and for the time the paint takes to dry. Try not to store paint cans in the home because gases can leak, even from a sealed container. 

  1. Pesticides

Pesticides are one of the leading causes of indoor air pollution. The chemicals may kill bugs effectively but they are harmful to human health. Modern pesticides may be safer but for years, products commonly used are now believed to be linked to cancer and other diseases. 

Safety when using pesticides involves controlling exposure through inhalation, skin or eye contact. To minimize exposure, you should rather go for a gel or solid over a spray. You can choose pesticides that are labeled organic or non-toxic, although they take much longer to work and often have to be reapplied. 

  1. Dry-Cleaned Clothes 

When you pick up clothes from the dry cleaner, you can’t help noticing a certain smell. This is because a certain chemical called perchloroethylene is commonly used in the dry-cleaning process. 

When you bring the clothes home, your family could be inhaling this chemical, which is potentially harmful and has been linked to cancer in animals. Air your dry-cleaned clothes for several days before you wear them. 

The Best Anti-Aging Routine

Aging is something that we all have to deal with sooner or later. However, there’s no reason to age any faster than is necessary. For 2020, let us take a very close look at the components of the best anti-aging routine for your body.

Moisturizers

To start things off, moisturizer is a great way to stay young. Moisturizer can be applied to all parts of your body when things are feeling dry. In particular, look for quick dry moisturizers that take little to no time to apply. You can put this on in the morning and head about your day as normal. If you live at high altitudes, you’ll want to put on extra moisturizer because some of it evaporates into the air. You can either use your finger to apply it or a special device that is sold at cosmetic stores.

Facial creams

Facial creams are even better for your face. These creams remove the majority of wrinkles and blemishes. Because they are so powerful, you don’t have to apply the cream to your entire body. A little goes a long way on the parts that you want to conceal. Make sure to purchase a facial cream that matches the tone of your skin. It’s a common misconception that facial creams dry out your skin over time. It’s true that creams can have adverse effects if overused, but in moderation, it’s a brilliant way of staying young.

Consume antioxidants

Antioxidants are amazing for slowing down the aging process. First, antioxidants are simply good for your health and should be a central part of any diet. In particular, chemicals in the antioxidants protect your body from deterioration. If you are trying to stay young, you might imagine that this is a very good thing. Fortunately, antioxidants are abundant in a number of fruits and vegetables. You can also take vitamins with antioxidants, although it is recommended that you try to find them in natural food sources.

Exercise

Last but not least, what is the effect of exercise on aging? The good news is, the answer is very promising. Regular exercise is fantastic for your body and mind. When you’re physically fit, your muscles and ligaments are kept fresh and alive. Individuals who exercise on a regular basis have been proven to age at a slower rate than other people. Moreover, exercise is great for the mind as well. Your brain releases positive chemicals that brighten up your mood and keep you young. No matter how old you are, a couple of exercise sessions per week can do wonders.

Conclusion

This year, when all is said and done, these components form the best anti aging routine for your body. If you follow these guidelines on a daily basis, you’re sure to notice an effect. Start the battle against aging today!

How to Build Your Startup So You Can Sell for the Best Price

When building your startup, there are many elements that will contribute to its success, from the strength of the market to how much credibility you manage to establish. When you feel your financials are in order and you’re ready to sell for a good price, it is worth getting some advice from professionals to prepare for a sale. 

Peterson Acquisitions will do a business analysis that will look at your business performance and even give you suggestions on how to improve it. The report you receive will evaluate your sales, cash flow, assets, liquidity and more. It will give you the confidence you need when going into a sale. 

Look for a good market

If you create a startup in a booming market, you have the best chance of selling for a good price. When a market is growing exponentially, there is every chance that your startup will sell if you have a good product and a sound customer base. 

When you’re looking to sell, there is no doubt that top business brokers have the experience, contacts and understanding of markets to help you prepare, find you qualified buyers and help you get the best deal. 

Build credibility in the field

If you want potential buyers to take you and your startup seriously, you have to work on building credibility. You can help to do this by sharing your expertise. Writing blogs, white papers, contributing articles to trade magazines, and being interviewed by experts can help establish your credibility. 

Speaking at conventions and tech conferences can also help as you can speak about your product and make more people aware of it. 

Network with other founders

By networking with other founders, you may find they have the information you need or you can help them in some way. More importantly, they may have the interest and means to be potential buyers. 

Even if they don’t want to buy, they may know other people they feel may have an interest in your product and they are likely to your startup seriously because it’s been recommended by a colleague. 

Build up a loyal customer base

You need to build up a healthy, strong and loyal customer base. If you’re relying heavily on one customer, it is usually considered high risk by any potential buyer. It helps to diversify your customer base so that if one falls away, it makes little difference. 

Create a positive cash flow cycle

The more working capital an acquiring company has to put into a business, the lower its return equity and the less it will pay for your business. You can create a positive cash flow cycle if you charge upfront for the products or services you’re selling. 

Know when it’s time to sell

A big mistake is to sell when your startup is not doing well or to try and sell prematurely. There is plenty of preparation that has to be done in advance of a sale, and if you’re unprepared, you’re unlikely to achieve the sale price you may expect. 

You also can’t afford not to keep working on innovation and your growth potential even if you know you want to sell. You will only be able to sell for a significant amount if your product is beneficial to a potential buyer and a sale presents them with a great opportunity. 

There will always be a learning curve when you want to sell a startup and it helps to have advice and start planning well ahead of time. This means your startup will be in the best possible shape when the time is right.

5 Common Living Room Design Mistakes and How to Fix Them

The living room is one of the most important rooms in the home and the one that often reveals the most common design mistakes. 

Whether the issue is pushing all the furniture against the walls or focusing on function without any regard for aesthetics, the fixes may not be all that difficult. You may only have to make a few simple changes to turn it from being nice to making a great impression. 

  1. Pushing furniture against the walls

When you push all the furniture up against the walls, you leave a vast space in the middle of the room. This may seem like a good way to make the most use of the room but it makes the space feel off balance. 

If you pick a focal point for the room, such as a large TV screen or an indoor water feature, you can group your furniture around it. 

Soothing Company has a wide range of indoor water features and you can choose one to make an effective focal point in a room. If you have enough space to create a secondary area, like a reading nook, you can make another group of items. 

  1. Ignoring proportion

Proportion is a key element of interior design and refers to the way in which items in the room relate to one another. Ideally, the different elements vary in size and shape for visual interest and yet when they’re combined, they make the space feel unified. 

Using a small rug is a common mistake. Investing in a large rug may be expensive but it is a very important element for the success of a living room design. 

Most designers use the golden ratio of three to one for arrangements of furniture. For example, they will use a couch that’s two thirds the width of an area rug and a coffee table that’s two thirds the length of the couch. 

  1. Not using layering

When your living room space feels as though it is functional, rather than aesthetically pleasing, layering can bring it to life. You need to combine all the elements like lighting, flooring, textiles, furniture, wall coverings and décor items to create a cohesive, inviting look. 

Take a good look around the space and see whether any of these elements are missing in your design. Over time you can make an effort to include them. When you choose items, think about different shapes, sizes and textures that will add interest to the room. 

  1. Disregarding unity

Most of us collect items over the years and including all of these in the living room can make it feel cluttered and without a distinctive style. Most times, it doesn’t take too much to get rid of some of the clutter and pull all the other elements together.

A great way to do this is with the use of color. Adding a few coordinating shades can help to pull the room together. If you don’t want to use color, you can use textures or patterns to create a common element running through the design. 

  1. Hanging art at the wrong height

Art is a feature in any living room but it can be very distracting if it’s incorrectly hung. It is usually hung at eye level unless the room has low ceilings or the homeowners are tall. 

If you have a space without furniture, hang your art so that the center hits at your eye level. If you hang it over furniture, place the bottom of your art piece at roughly 5 inches away from the top of the furniture. 

The Art of Branding and Why You Need it for Your Business

When you see the Coca Cola logo, bottle or red-maroon color, you immediately know that it is Coca Cola, one of the world’s oldest soda brands. That is the power of a brand. 

Branding is essentially the art of marketing a product, business or service using a combination of identification aspects including business name, logo, fonts and visual design to differentiate it from other products, businesses and services in the market. 

Branding is the reason products have names and the reason advertising campaigns work as effectively as they do. If you have a business, check below to see why you need branding for your business.

Why you need branding for your business

There is no denying that branding is good for your business. That is why every business starts with a branding process in its initial stages. Check out the reasons below why branding is crucial for your business.

Branding gets your business recognition

The main purpose of branding in any form is to create a particular image the business can be associated with. In that vein, branding gets your business the recognition it needs to survive and thrive. 

Companies and businesses are recognized by aspects of branding including their logos, fonts, color palettes and slogans. These aspects are also employed in ad and product campaigns, with popular and recognizable brands getting more attention. With the right branding strategy, your business can become one of the popular brands.

Empire Promos makes branding easy for your business by offering customizable face masks, pens, mugs and other such company items via its website. All you have to do is make an order and send them your company logo. 

It helps you define your business during the planning stage

Branding is an unavoidable part of any business’s preplanning stage. During this period, it plays a major role in defining the business. Any colors or designs chosen for the business’s color palette or logo help the business owners understand it better, starting with its target market. 

Being able to define your business in its earliest stages helps you avoid the market traps that decimate many businesses across the globe before their fifth birthday, such as poor market targeting, lousy market positioning, misguided advertising and more.

It connects you to and draws your target audience

A branding strategy helps create a brand that a particular user can feel associated with and drawn to. 

When branding is done right, it attracts your business’s target audience without any effort, saving you huge sums in the process. That is because it speaks to that audience and guides them on what to expect when they choose to become customers. 

Branding experts understand the power of color, copy and specific illustrations enough to know that certain colors draw certain genders more than others and more such dictations. Branding is the reason why some brands have more successful advertising campaigns than others.

It sets your business apart from the rest

In any market or industry, there must be competitors. Looking different from your immediate competitors is important for gaining ground in a market and fighting for your market share. 

The only way to achieve this difference is by branding differently and uniquely. Branding has the power to communicate a particular message to an audience, and that message can be the starting point for new growth in market share. 

Branding increases business value

Branding is why some businesses attract investment quicker than others, and the reason many businesses are considered more valuable than their competitors. Branding can automatically increase your business’s value, especially if it is popular and established in your industry.