American Apparel Ad Banned in the UK
By Mike Payne
American Apparel Ad Banned in the UK – The Advertising Standards Authority in the UK has banned an American Apparel ad due to the depiction of a partially nude underage model. The American Apparel ad, which ran in Vice Magazine UK, showed the model above in poses with an undone top and partially exposed breasts. American Apparel countered, however, that the model in the shoot is 23 years of age.
Our take? This should come as a surprise to no one. Since day one, American Apparel has pushed the envelope with ads just like this one. In fact, this one is tame compared to most of the brand’s advertisements. While we appreciate the Advertising Standards Authority’s push to protect exploitation of children, this is a bit of a stretch, no? As for American Apparel, most of your ads are pretty damn hot. In spite of the controversy, this one is a let down…
Wednesday, September 2, 2009 8:49PM
If she's 23 I am a Korean massage therapist.
Wednesday, September 2, 2009 10:40PM
Do you give happy endings?
Thursday, September 3, 2009 11:56AM
[...] creativity, decency, and even the standards of advertising in the modern world. Just recently, an American Apparel ad was banned by the ASA in London, for purportedly showing a partially nude model that was depicting an underage [...]
Friday, September 4, 2009 9:50PM
She is obviously over 18 regardless of her age. I dont think there is anything about this ad that suggests pediophillia or anything offensive. People are entitled to their own opinions but I think that this is ridicoulus and people are overly sensitive. Look at the demographic of Vice magazine and you really think someone who bought the magazine was offended?
Give me a break