How Fashion Can Boost Self Esteem

Your style on the outside affects your attitude and self-esteem on the inside.

Your style on the outside affects your attitude and self-esteem on the inside. Several psychological studies conducted on attitude and apparel found our self-concept changes based on the clothes we wear. Overall, our fashion choices affect our self-esteem. 

Clothing Affects Performance and Attitude

Researchers determined that “enclothed cognition” influences the way that clothing affects the wearer’s psychology. Clothes have a symbolic nature that affects the experience of the wearer. For example, if you wear a lab coat, you will perform work-related tasks with more care as we associate lab coats with scientists and physicians who are careful and attentive. 

When we take the idea of enclothed cognition in our lives, we can affect our attitudes throughout the day. The idea of enclothed cognition changes the cliche of dressing to impress. Instead of dressing to impress others, we can dress to impress ourselves to give ourselves added self-esteem. 

The Power Suit

Consider various outfits that women wear to impress others, like the pantsuit. In the professional world, suits mean power. So, women who wear pantsuits intuitively feel more power and have more self-confidence than women in a casual outfit or a simple top and skirt. The power suit also exudes power to others, which is why politicians and CEOs wear them. 

When you put on the power suit, you might automatically feel like you could conquer the world. This is the idea of enclothed cognition, as the suit gives you the feeling you need to accomplish your goals. 

Hidden Confidence

Interestingly, many women like to wear something sexy, even under a power suit. Even though no one knows what you have on under your power suit, secretly wearing sexy lingerie also serves as a confidence booster. The same goes for high heels, which are incredibly sexy but also powerfully strong. 

According to a study about undergarments, the secretive nature shows people who they are without sharing that information with the world. Our undergarments affect how we feel about ourselves, and as we age, we change the styles that we wear based on our relationships, financial condition, and desire for comfort. 

The Psychology of Color

Color affects how we look and how we feel about ourselves. Some colors make our eyes stand out, while others make us look washed out and unattractive. People have favorite colors for various reasons: they enjoy looking at favorite colors, and those colors make them feel good about themselves. 

Consider the way a painted room makes you feel. A blue room is calming, while a red room is energizing. The same goes for the clothes you wear. You might feel strong and powerful in a black suit, but when you pair it with a blue tie, you might feel empathetic. A red dress might make you feel energized and passionate, while a yellow top might be overwhelming. 

If you want to feel good every day, wear colors that you love. You will feel confident and secure. To test this theory, try wearing a color you don’t like and notice how you feel. 

Develop Your Unique Style

To show your true self to the world, spend time finding your style. Consider a few questions:

  • What colors do you enjoy wearing?
  • What clothing shapes look best on you?
  • What textures feel good to you?
  • Do you have favorite accessories? 

While you test out your style, notice what outfits get the most compliments. Think about how you feel in certain styles and whether you could wear them comfortably in your work and personal life. Keep a journal about your clothing decisions so you can track how you feel about yourself in colors, styles, textures, and accessories. 

Before long, you will figure out your look and face each day filled with confidence and self-esteem. 


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