One of our favorite watch brands, Nooka is upgrading their classic V-series collection with a new set of Nooka Zem watches. The 16 models in the ZEM lineup bring a new luxurious look for fashion-conscious men. Featuring Nooka’s most popular faces, Zen, Zot and Zoo, with silver and black accents, the new timepieces come with a gem-cut case, gem-cut mineral crystal lens and a weighted case-back. Available with black leather, and black or silver high-gauge stainless steel bracelets that add to the aesthetically-inspired modern feel, the new Nooka Zem watches are already available for pre-order and cost $375. Shipping starts in November! [via Nooka]

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We are long-time fans of Nooka and their unique way of tying LCD watches to our wrists. Recently the company has just added to their collection with the stunning new Zot-V leather strap watch. A progressive vision to the classic design, the Zot-V comes with an EL backlit liquid crystal display where 12 dots tell the hour and the digital row below, the minutes. With a full-face mineral crystal lens that makes cleaning easy, sports leather straps and a stainless steel buckle, Nooka will have the new models available in gold, black and silver. [via Yanko]

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StyleCrave has always been a big fan of Nooka watches.  Even before we were StyleCrave, we loved us some Nooka over on GearCrave.  Naturally, we were excited when Nooka reached out to StyleCrave to try out a giveaway.  We happily obliged, as Nooka offered to give away five free watches to StyleCrave readers.  Its times like this when we wish we were readers of StyleCrave, not writers, because then we’d be elligible…  What are the spoils of this giveaway?  Check ‘em out:

• The Nooka Zen V watch in gold with a gold leather band (a $310 value)
• The Nooka Zot watch in aluminum black (a $250 value)
• The Nooka Zot watch in gold with a gold leather band (a $310 value)
• The Nooka Zoo Classic Night watch (a $265 value)
• The Nooka Zoo Classic in white leather (a $265 value)

Take a look at those, really take ‘em in, then continue reading below to learn how you could win one of these five from Nooka Watches.

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We’re long-time fans of Nooka watches.  Recently, Nooka reached out to let us know that they will be launching a brand new watch in NYC this coming saturday.  The Nooka Zon, a continuation of Nooka’s contemporary design sensibilities, features a graphic LCD display that shows the time as counted out in dot-matrix details.  To promote this sexy release, Nooka is heading to DDC Lab MPD in NYC this Saturday from noon to nine.  Those in New York are encouraged to hit up this soiree, where discounts on the new Zon will be pushed with champagne.  Check out the party’s flier for more details.  If you just can’t wait until then, head to the Nooka site for the watch… [nooka]

Nooka has brought out a stylish and elegant watch in the form of Zon. With a simple design and a solid black look, it features a very unique pixel counting system to tell you what time it is. However, if you are not all that good or happy with counting those pixels, then you can switch back to a standard date display and can access the world time. It looks like a great a wrist gadget, don’t you think? It should sell for $650. [via AquireMag]

If you feel like classic timing displays are for old folks who like to follow rules, get ready for a shock. Matthew Waldman doesn’t follow rules– and it shows in his design for the Nooka Zirc. An over-sized rectangle that smacks us in the face with a whole new method of graphic timekeeping. Each of the 12 dots represents an hour, while the horizontal bar below it slowly fills as the minutes of your reckless youth pass you by.  [$350 at nooka]