One look at the TAG Heuer Carrera Mikrograph and it's easy to tell this watch is going to be pricey. TAG Heuer has introduced the first ever column wheel integrated mechanical chronograph displaying the 1/100th of a second with a striking central hand allowing for easy reading. To me that just sounds expensive.

Miami Heat basketball star Lebron James is no doubt gearing up for the NBA playoffs. But in between practicing jump shots, the superstar athlete is also busy tweaking the Lebron James brand, which takes a rather luxurious turn with the signing of a new deal with Audemars Piguet. The luxury men’s watch brand has brought on James as their next global brand ambassador.

Inspired by military pilots of the 1940s and 1950s, the excellent Bell & Ross Vintage series are classic, simply designed watches that feature a beige or black dial and paired with matching leather straps. The collection from the Swiss watch­mak­ers is highlighted by easy-to-read dials and luminescent sand-colored indexes; 41mm wide (100 meters water-resistant).

"Put on your sailin shoes," as the band Little Feat instructed us to do in their classic tune from '72. The nautical theme goes nicely with the new Harbormaster Spinnaker, which speaks to the (stylish) sailor in all of us. Part of the Stolas Harbormaster collection, the Spinnaker features a carbon fiber dial, teal blue colors on the bezel, numbers and orange lightning bolt...

It sounds like the name of a fighter jet, so no surprise that the B1 Hellcat from Bozeman is inspired by the infamous F6F Hellcat of WWII, a U.S. Naval fighter plane that proved to be the most successful in aircraft history. Bozeman's latest timepiece, a blend of modern and vintage style, features 25 Jewel Swiss movement, 28,800 BPD and water resistant to 330 ft.

Hublot, recently named as the official watchmaker of Formula 1, has unveiled the quite eye-catching F1 King Power, the luxury Swiss watch brand's first official Formula One watch. The F1 King Power features a 48mm-diameter satin-finished Zirconium case, a special Zirconium and ceramic bezel which resembles a Formula One car brake assembly. The...

The minimalist and dashing Stinson Swiss automatic timepiece from Xetum is all about the basics. A sweep second hand powered by an ETA Swiss automatic watch movement glides effortlessly around the minimalist dial. Design features include sapphire front crystal with interior anti-reflective coating, exhibition case back with scratch-resistant K1 hardened...

Romain Jerome presents the Moon Invader, a striking new watch that takes a design and inspirational cue from Apollo 11. The case is a technically complex 46 mm to frame the lunar legend, featuring a more bevelled yet delightfully rounded cushion shape that is almost a rectangle on its hidden side, made from steel coalesced by fusion with spare parts from Apollo 11. Each watch...

Here we have the 2010 model for Breguet’s Marine collection. This lovely timepiece features a 45mm 18-carat white gold case, automatic movement, alarm (marked by the blue triangular hand), date, luminous hands and a sapphire-crystal case-back. The bezel’s unidirectional rotation is secured by a blocking pawl, visible and located between the two winding crowns on the case flank. To...

Officine Panerai has designed a limited edition watch – The Radiomir Regatta - in conjunction with the sixth edition of Panerai Classic Yachts Challenge, an international circuit of regattas reserved for vintage and classic sailing boats. With just 500 units set for production, the Radiomir Regatta features a split-seconds chronograph with a 1/8th second foudroyante...

Unveiled at the recent Baselworld show, Omega introduces two new versions of the Speedmaster collection -- now featuring Moonphase complications. The stylish watch features a metal bracelet or black alligator strap, water-resistance to 100 meters, the Omega caliber 1866 (a manual-winding chronograph with moonphase, which runs at 21,600 vph...

Say hello to the P’6780 Diver, the latest diving watch from the talented folks at Porsche Design; the Porsche P’6780 Diver is just the second diving watch in 25 years from the Porsche Design team - the successor to the Ocean Diver in 1983. Seeing as it's a diving watch, the Porsche P’6780 comes with water resistant reach depth up to 1000M/3,280ft. The P'6780 also...

Breitling has rejuvenated the design of the Superocean, the famous diver’s timepiece it launched in 1957; Breitling had already established itself as the official supplier to world aviation. The Superocean is equipped with an ultra-readable dial, an armored glass and a monohull case watertight to a depth of 200 meters (660 ft) – a remarkable feat at...

At the heart of the Jean Dunand Palace is a flying tourbillon; on either side, two oval-shaped tracks are reminiscent of the legendary Milwaukee Mile racing circuit. The left track indicating GMT makes two passes: when the disc reaches the end, it flies back to the top and the arrow rotates 180 degrees to chart the other scale. On the right, a 72 hour power reserve indicator...

The new Cartier Caliber Collection features the first self-winding mechanical movement crafted entirely by Cartier: the calibre 1904 MC. Consider this a move forward that testifies to the priority Cartier gives to developing its own movements, based on research. Striking a nice balance between power and finesse, the Calibre de Cartier watch is exceptionally comfortable to...

A home run where design is concerned, the MVT01/D01/42 model is the first watch released by 4N. Limited to just 16 pieces, the watch is characterized by a manufacturer movement, with a manual winding mechanism and a 12-hour digital display. The concept of the timepiece is based on a configuration of discs rotating in a discontinuous mode. The watch features three discs...

At 12:01 New York time, on May 6, 1970, the world’s first digital watch started measuring time – made by Hamilton. To help celebrate the 40th birthday of this important, digital event, Hamilton is presenting the Pulsonic, a sleek, digital timepiece that marries Swiss automatic movement with a digital face that keeps the Pulsonic powered...

A most-striking U-Boat timepiece from creator Italo Fontana, the Classico U-1001 Collection features a water-resistance rating to withstand pressures at 1001 meters below the water's surface. A definite sportsman's watch, the U-1001 features automatic Swiss movement with U-Boat-engraved rotor, plus a grade 2 Titanium case with 55mm diameter, thick sapphire crystal,...

To celebrate Chopard's 150th anniversary, the Geneva-based company has debuted the stunning L.U.C Engine One Tourbillon. Tapping into the watchmaker's passion for motor sports, this model houses a proprietary mechanical hand-wound tourbillon movement, L.U.C Calibre 1TRM. Similar to a car engine, this movement is mounted on silent blocks, which absorbs shocks, and held by...

Bremont’s ALT1-C Black Watch is true to all of the technical values and principles that form part of any revered automatic timepiece. Crafted in Switzerland, this watch brings together the centuries-old art of watch making with the best of technical innovation, precision and durability. The vapor-resistant, convex glass face has an anti-reflective, scratch-resistant...