Luxury men’s brand J. Hilburn has debuted its first e-commerce website. Prior to joining the world of luxury menswear online, the three year-old, Dallas-based J. Hilburn’s products were available exclusively through more than 800 personal style advisors nationwide who would meet with customers to take measurements and provide fashion suggestions.

On JHilburn.com, new customers can avoid the maddening crowd and calmly/casually design custom shirts online, choosing from more than 300 fine Italian fabrics and matching details like fit, collar, cuff, buttons and more. Visitors can also build customizable trousers and purchase ready-to-wear items including cashmere sweaters, polos, belts, cufflinks and other accessories.

“Men will still meet with style advisors to take measurements, but now they can also peruse the sites prior to their meetings, order ready-to-wear items, reorder custom shirts, and share ideas virtually with their advisors,” said Veeral Rathod, cofounder of the company.

A local personal style advisor will meet with each client to take measurements, ensure proper fit and offer individualized style advice. Once your measurements are locked in, it’s even easier and quicker to log-on and acquire tailored apparel. Visit the website to find the nearest style advisor.

The site also features numerous social media tools, making it easy to share your new made-to-measure dress shirt with everyone.