Lands’ End Introduces New Polo Shirt, Survey Of Polo Shirt LoversBy Jeffrey Hyatt
Do you worship at the altar of the Polo Shirt? Is the ubiquitous Polo Shirt ruler of your closet? If this answer is ‘yes’ to these questions then you might be interested in a recent Lands’ End survey of avid golfers from the Golf Digest database; over 80 percent of respondents said the polo shirt is the most versatile item in their closets and over 50 percent own more than 20 polo shirts.
The polo shirt: it’s all about expectations and having those expectations met from your polo designer of choice.
“Building a high-quality polo shirt is something we’ve been doing at Lands’ End for roughly 30 years,” said J. Henley, Lands’ End men’s design director.
Quality is a key factor most men search for in a perfect polo shirt. It’s no surprise that nearly every polo expert surveyed (95.8%) can tell the difference between a good-quality polo shirt and a poorly constructed polo shirt.
Well, Lands’ End has a new polo out and they promise a no-curl collar that will lie flat on its own or under a blazer after numerous trips through the wash.
Game on, Land’s End!
Experts say the number one polo pet peeve is poor construction (98.9%), followed by curling collars (94.3%) and fading fabric after washing (89.5%).
The survey also found that when not on the golf course, polos are most often worn by guys around town on the weekends (98.1%), followed closely by dinner engagements (94.9%).
That sounds about right.