Inspired by military pilots of the 1940s and 1950s, the excellent Bell & Ross Vintage series are classic, simply designed watches that feature a beige or black dial and paired with matching leather straps. The collection from the Swiss watch­mak­ers is highlighted by easy-to-read dials and luminescent sand-colored indexes; 41mm wide (100 meters water-resistant).

The vintage collection attempts to find the connection back to the ’40s, when watches were vital instruments for pilots. Like before Auto Pilot. The retro aviation style blends the whole pilot-era narrative into a bunch of sharp-looking watches. One need not be an aviation buff, pining away for the golden ago of aviation, to enjoy these watches ; each sturdy, manly model consists of a high domed crystal watch-case with an anti-reflective coating to make the dial easier to read. The Heritage line’s straps are perfectly vintage-looking and arrives imprinted with the Bell & Ross “ampersand in a circle” logo.

Unveiled at Baselworld in 2010, the price tag runs $2,900 to $4,200. The designs are straightforward and stylish – a luxury watch that’s easy to like. [via british gq]