Patrick Demarchelier photographed H&M’s summer beachwear and casual collection and made it appear ultra tempting for S/S 2010. Foaming surf and pretty ladies make these basics look great. Don’t shy away from red, white, and blue combinations, as well as bright florals that look straight off the island. Stripes and plaids join together for an unstoppable combo. Now if only we can schedule some time to lounge in front of a crystal-blue ocean… [via the fashionisto]