Old Male Scent Gets Fresh New Smell This Spring

Made famous for being among the first to offer scrubbing, buffing, hydrating and polishing products for men, Baxter of California is reentering the fragrance fray with a pair of cologne offerings that pay tribute to the premium grooming brand’s Bravado scent, introduced in the mid-1970s. Art director Marc Atlan — who did packaging design for Helmut Lang and Yves Saint Laurent — used splatters, drips and sprays for the new foil-based presentation, and avoided ink and glue common in traditional box packaging, the company wrote in a press release. Both new scents “fringe on unisex,” but are masculine and light. Bravado 2 has a citrusy top note, which fades to floral and vanilla musk with hints of basil, cypress and mandarin. Bravado 3 is slightly earthier, with mandarin top notes fading into lavender and woody musk tones with a bit of bergamot and nutmeg. The 3.4-oz Bravado bottles will retail for $80, and will be sold exclusively at Barneys New York locations in mid-April [via bravadodc]