Bravado Cologne

Made famous for being among the first to offer scrubbing, buffing, hydrating and polishing products for men, Baxter of California is reentering the fragrance fray with a pair of cologne offerings that pay tribute to the premium grooming brand’s Bravado scent, introduced in the mid-1970s. Art director Marc Atlan — who did packaging design for Helmut Lang and Yves Saint Laurent — used splatters, drips and sprays for the new foil-based presentation, and avoided ink and glue common in traditional box packaging, the company wrote in a press release. Both new scents “fringe on unisex,” but are masculine and light. Bravado 2 has a citrusy top note, which fades to floral and vanilla musk with hints of basil, cypress and mandarin. Bravado 3 is slightly earthier, with mandarin top notes fading into lavender and woody musk tones with a bit of bergamot and nutmeg. The 3.4-oz Bravado bottles will retail for $80, and will be sold exclusively at Barneys New York locations in mid-April [via bravadodc]