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San Diego photographer Lou Mora has a simple approach to his work: “Less is more,” he writes on his Web site. But the deeply personal portraits and personalities his lens captures are deceptively layered and beautiful. Using available, natural light, Mora doesn’t stretch with subject or angle, instead the relying on technique, composition and focus to recreate a feeling. It’s an aesthetic gallery owners have drawn upon along with companies like Pfizer, Intel, Qualcomm and Taylor Guitars. People are the focus of his shots, which are masterfully framed with blur, haze and background. With so much modern imagery centered around attitude, it’s refreshing to see photography that inspires a mood. [via fubiz]