Visual AIDS: MTV Awarness Campaign
By Joe Wertz
There’s a few things MTV wants you to know:
- 1) Spoiled adolescents having birthday parties is good watchin’.
- 2) With the right wardrobe and attitude makeover, even G’s can become Gents.
- 3) You don’t love your male friends as much Brody Jenner does.
- 4) You might get AIDS.
The worldwide television brand’s South American counterpart, MTV Brazil, has launched a new sepia-toned AIDS awareness campaign, created by Loducca in Sao Paulo, reminding us that “Execpt for AIDS, nothing has changed.” The print campaign focuses on a series of hot Victorian three-ways performed by parlor patrons sporting cool sock garters and ruffled bloomers. [via likecool]



Wednesday, February 11, 2009 9:15PM
This was fairly thoughtful. Doubt we'd see this Stateside though.