Amsterdam Attractions: The New Heineken Experience

Located in the former Heineken brewery in the heart of Amsterdam, the world’s most-recognized beer brand reopened the Heineken Experience after a year of extensive renovations. Both a museum and a pilgrimage for all beer lovers, the remodeled version is an interactive journey that lives up to the brand’s name in an entertaining and contemporary way. You get to check out the whole brewing process, enjoy a beer with your pals in the green lit kiosk and have the opportunity to create and take home a personalized bottle of Heineken. Better not miss it while in Amsterdam. For some reason, now I’m thirsty… [via thecoolhunter]

Image courtesy of antonystanley